Jeweler versus Jewelry Store
Let’s discuss the terms jeweler versus jewelry store. A jeweler makes a jewelry store special. When your jewelry store has it’s own in-house jeweler the sky’s the limit. Imagine shopping through a case of rings when you spot a design you love. However, you want the sapphire in the ring next to it because it’s your birthstone. In many jewelry stores you’ll just have to keep looking. Or they might send that ring off somewhere else to get a jeweler off-site to tell them if the changes are possible and then move forward from there. But at Copeland Jewelers Austin, TX we have jewelers on staff who can help you with options to get the ring just like you want. We can put that sapphire you want into the design you found that you love. Is the ring the wrong size? No problem, we’ll size it for you too. The sizing is free when you purchase the ring at Copeland Jewelers.
In the jeweler versus jewelry store scenario, the sales staff at a jewelry store doesn’t have a bench jeweler on hand to consult with about construction and structural issues. A sales person may have the ability to converse with you about design ideas but have no idea how to execute those ideas. Or if the ideas will actually work and make a structurally sound piece of jewelry for you. We’ve seen these cases before. At times we have repaired or re-made jewelry for people after a botched custom job was not done properly. And, we’ve also repaired jewelry from “Designer” jewelers that don’t know how to make jewelry properly. Some of them won’t even consider repairing their own jewelry. If someone can’t repair and stand behind the jewelry they make then I would have less confidence in purchasing from them. (If a jewelry store wants to send a piece back to a manufacturer to keep your warranty intact, that is a valid point.)
Jewelry departments in Department stores are usually not owned by the department store itself. So remember, you may not be dealing with the name on the storefront and may be a completely different corporation. Their staff is not usually experienced in the constructing and structural integrity of jewelry but only in sales techniques. We have found at times that they can’t tell the difference between genuine and costume jewelry. In almost all cases, the only access to a bench jeweler, if any, that a department store has, is going to be off-site. With the rise in big box stores a real jeweler is becoming a dying art. So, if you care about value and quality, a real bench jeweler can be a trusted and valuable advisor.